OUR PROFILE
PJ van Reenen (Pty) Ltd is committed to service the timber industry through the optimal sustainable use of available land under trees. This will be done in such a way as to minimize the impact on the natural environment and enhance the quality of life the community in general.
The original sawmill was started by Pieter Joseph van Reenen in 1921 manufacturing ox-wagon parts from stinkwood.
In 1926 Pieter Joseph Jnr. joined the business and with dogged persistence inherited from his mother, Florence “Tottie” van Reenen (nee Cross) he gained valuable experience in helping to pilot this young business through years of worsening depression.
In 1935 the Sawmill was raised to the ground by fire and all that remained was uninsured scrap but the van Reenens and their dedicated team of workers did not allow this to daunt them. A stronger and better business was built up from the charred ruins and they were the wealthier through experience.
When war broke out in 1939, with failing health, Pieter Joseph Snr. was able to guide the firm’s vision to the necessity for tree planting on the property. In May 1940 the first young pine tree were planted to meet the future demands on which the present thriving business has been built.
On 14 July 1943 PJ van Reenen (Pty) Ltd was incorporated allowing the family business to become a private company with Pieter Joseph Snr’s family as the shareholders. He appointed his eldest son Pieter Joseph Jnr. as Managing Director, his son, Vintcent (then a prisoner of war), his wife Tottie and daughter Reneira as Directors.
With the passing of the ox-wagon and as a result of the demand created by WW2 more attention was given to the softwoods grown in the Southern Cape and as years passed a steadily increasing volume of building timber and other wooden articles were produced to meet market requirements.
The spirit of progress is instilled in the younger generations who have followed in their father’s dreams, traditions and aspirations. Frederick Willoughby “Willo” van Reenen son of Pieter Joseph Jnr. joined the company in 1964 and to date is the present Managing Director.
A shift in market trends, in the early Nineties, resulted in PJ van Reenen (Pty) Ltd streamlining their operations to focus on pole manufacturing and treating. 4th generation, Warwick van Reenen, son of Willo van Reenen presently heads up the Poleyard operations.
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